What is the difference between a ‘Go-to-Marketing Strategy’ and a ‘Social Media Strategy’? Do I need both?

Your Go-To-Market Strategy is the complete breakdown of your business from a digital marketing perspective. It includes things such as a Competitive Analysis, SWOT (Strengths, Weakness, Opportunities, Threats), Brand Personas, and more. Think of it as the what and why questions you ask when you think about marketing, it is meant to be the guiding light to your decision-making.

Your Social Media Strategy is the how, where, and when you will get everything done. Other than your brand persona, this will be the document that you will be using the absolute most until it becomes second nature.

For a more in-depth comparison, click here.