OTTAWA Social Media marketer and strategist
Build yourself a loyal AF community
Build yourself a loyal AF community
You’re tired of seeing and reading the same advice for social media marketing.
I 👏 get 👏 it.
Do this if you have low engagement, blah blah blah.
Do this to get more followers, some bs about doing contests and giveaways that have little to NO data tracking.
Do Reels, but make them 10 seconds and write a caption that takes 5 minutes to read. Yet we live in a world where no one reads that long of a caption anymore! 🙄
You invest thousands with a "social media guru" wanting you to follow the exact same path of success as them. They throw you into a Facebook group with a cookie-cutter course, you get to ask some questions in AMA and then it's like... okay then what?
Are you are ready to call b*llshit yet? Good, we’re in the same spot then.
This is why I created Socials Brewing. Being a veteran social media marketer, I want to create something that will help you with the long-term success of your business and marketing. We take the guesswork out of data and work with you to create an omnichannel experience for your social media channels — weaving a story of your brand that will compel your community to eagerly show you their love and support, creating a meaningful impact on your business goals.
I started social media because I love people and the psychology behind marketing is absolutely fascinating.
Have you ever just watched people at an airport or at a party? It’s pure absolutely diverting, you can learn so much about people just by watching and observing.
A good social media marketer will tell you it’s all about content. They will talk to you endlessly about how hashtags are important and how your Reels and TikToks need to have a hook, value and conclusion. They aren’t wrong… but there’s more to it.
A great social media marketer will tell you it’s all about observing, learning, and applying that knowledge. It’s about learning when to adapt and when to plant yourself like a tree and say no… you move. It’s about understanding that it’s more than just the content you put out, but how to lead your community down a path. It’s about knowing the difference between SEO on Pinterest and YouTube.
That’s the shit I get excited for, I get the opportunity to test and measure, I get to experiment and play. I get to talk to more and more people, gain a new perspective, and better understand their desires and challenges.
I love social media, I love marketing because at the heart of it. It’s about the communities, it’s about people.
Here’s the thing, Social media is a lot like baking, a delicate mix and balance of art and science.…
Have you ever baked a cake? Did you know that if you whipped the sugar and butter for longer you’ll get a much moister cake? It’s because you broke down the sugar crystals. There are tons of tiny nuances and tricks that you may not know but completely changes the outcome. I’ve been practicing this art of marketing for a long time and I understand the intricacies beyond just one or two social media platforms. Social media marketing takes years of trial and error, risk-taking and experimentation, but just like cooking and baking, THAT’S how you become good at it.
I strive to give my clients the best possible experience with their social media efforts because I know what it’s like to put in all that energy and not understand why it’s not working. I understand how frustrating it can be when you’re working with an agency but all they talk about is growth and content metrics.
I’m here to bake you a social media cake that looks beautiful AND it tastes good. Cause your social media shouldn’t just be about the outside, but the inside as well.
At a glance: my unconventional journey
Unconventional, yes, but one thing remains the same: my passion for the hospitality industry. It’s in my blood, it’s in my DNA, it’s in everything that I do.
WHAT WE STAND BEHIND
Transparency
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Honesty
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Compassion
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Innovation
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Transparency • Honesty • Compassion • Innovation •
I have never been the person to sit still and keep my mouth shut.
You will never get something sugar-coated from Socials Brewing, even when the news isn’t great. We will always be straightforward and honest with you. We know that many agencies out there always try to downplay the failures, we highlight them because those learnings are just as important, if not more so. We learn from our challenges and create an action plan that is achievable, we are very realistic here at Socials Brewing.
We want everyone to succeed and we know that road isn’t always a straight and narrow one, sometimes it’s a roller coaster, which is why we strive to be compassionate and patient.
Think we will get along?
I’m always down to meet genuine, like-minded people — passionate about their business.